Creativity & Innovation Cycle



Trying (Prototyping)



Mindset

Here we need our playful mindset. We need to invest some more time into the top several ideas identified to date to learn more about how the solution might work. It is important to maintain a neutral approach, we are not testing to prove one of our candidate ideas is correct, we are testing to discover what might work in practice and learn what improvements could be helpful.


RDCA Factors

Resistance to Premature Closure – Keeps an Open Mind Risk Taking – Adventuresome



Action 1

A) Sketch / Build a quick mockup for rapid feedback- Sketch a mockup of how a website or mobile app would work, and then recruit a handful of testers to give rapid feedback to enable new iterations of the prototype layout.


Action 2

A) Identify sources of data to understand impact - Try to think of data sources that we can use to estimate market size, transaction volume, costs, and benefits associated with the top several candidate ideas.


Action 3

A) Compare to current solution – Explore currently available alternatives to solve our challenge. What advantages or disadvantages are presented by the candidate ideas compared to the current situation?


Notes

This phase is all about exploring possibilities and not knowing the answers, investing some time to test and learn. Progress can really be defined as “having tested 27 things that don’t work”. Watch the Brene Brown video above. We must be willing to put ourselves into this ambiguous, vulnerable place, and continue wallowing around in order to discover great creative, unexpected outcomes. (Brown, B. Brene Brown: The Biggest Myth About Vulnerability | Inc. Magazine - YouTube. (n.d.).)